What Should You Avoid While Creating A Website That Is Search Engine Optimised?
With digital intervention on the rise, almost everything that once was offline is now available online. Significantly since the event of the pandemic, a great deal of businesses have digitally transformed into online ventures.
At the core of any business, whether offline
or online, lies customer attraction. In the online version, your website is
your store, the one destination where customers find you. Like a well-managed
and pretty offline store attracts more customers, a well-designed and easily explorable
site is favored by users. That means that your website must have a
user-friendly web design. This article focuses on the silly mistakes to avoid
when creating a search engine optimized website.
What Is
A Search Engine Optimized Website?
First, let us understand what a search engine optimized website is. Search engine optimization refers to enhancing your visibility and website performance to attract visitors. But an integral link that connects users to your website is a search engine. When users browse a product or service in the niche you specialize in, your website should appear on the search results page. Only then can the users check out your website.
The activities to perform so that a search
engine (Google, for example) gives you a higher position in search results is
called search engine optimization. In the simplest terms, it means making
friends with Google so that it ranks you higher in front of customers. A website
that regularly updates its SEO activities to drive traffic is called a search
engine optimized website.
How
Does Web Design Influence SEO?
As mentioned earlier, website design has much
to do with user experience. Since user experience is at the core of SEO, it is
therefore linked with web design. Particularly, web design relates to two
important aspects of SEO: on-page SEO and mobile friendliness. So, the best web
design companies incorporate SEO-friendliness while creating a website.
Things
To Avoid While Creating An SEO-Friendly Website
Here are three necessary points to take care of while executing web design:
1.
Poor Navigation
Haphazardly structured websites repel
customers. When a person visits your site, the content should be organized
appropriately. A well-written menu section should guide the customers to their
desired location. This is a foremost point in website design.
2.
Poor Use of White Space
White space is the void between different
elements on a page. A point overlooked quite often, white space balance is key
to a well-organized web design. The content should be presented in a readable
manner using the appropriate format, while the white space should not look out
of place.
3.
Poor CTA Placement
Call-to-action is very significant on a
website. This is the gateway through which the customer can reach out to the
business. Improper positioning of CTA will definitely cost you customers.
Conclusion
In short, web design has ample significance for search engine optimized websites. A well-executed and attractive website design will improve the efforts put into SEO. On the other hand, no matter how well you execute SEO activities, if your web design is poor, users will leave the site unsatisfied instantly. We hope the tips provided above will help you execute the design flawlessly.
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